Pivot Cycles makes some of the best-performing full-suspension mountain bikes on the market…and that’s not marketing speak. BH Bikes produces some seriously high-end carbon fiber road bikes. They’re a very large, 100-year-old company based in Spain. We’re the US arm of the company. Among other things, we’re responsible for marketing and distributing BH in the US. I’m in charge of the branding, publicity, marketing, sponsorship, advertising, catalogs, promotion, web site, talking to magazines…and all that other fun stuff for both brands.