Pivot Cycles makes some of the best-performing full-suspension mountain bikes on the market…and that’s not marketing speak. BH Bikes produces some seriously high-end carbon fiber road bikes. They’re a very large, 100-year-old company based in Spain. We’re the US arm of the company. Among other things, we’re responsible for marketing and distributing BH in the US. I’m in charge of the branding, publicity, marketing, sponsorship, advertising, catalogs, promotion, web site, talking to magazines…and all that other fun stuff for both brands.
Oakley was created for world-class athletes, those who see the limits of possibility as just another challenge. Their dedication drives us to look beyond the conventional ideas of industry standards. It’s in our DNA to identify problems, create inventions, and wrap those inventions in art. And simply to make things better than anyone thought possible.
Decades of Oakley innovation have been awarded more than 600 patents that elevate physics to the level of art. Technologies transcend sports to enhance the lives of consumers, and more than 110 countries now enjoy a full array of market-leading products including premium sunglasses, goggles, prescription eyewear, apparel, footwear and accessories. These products represent our commitment to excellence — a passion that redefines what is possible for those who defy their own limits.
Call him Kayodic, call him Teddy, just don’t call him bad at riding a bike. Kyle Strait answers a new batch of the 17.
Credit: Taylor Sage / gordo